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Cosmetic Marketing and Advertising

Marketing Professionals

Cosmetic marketing and advertising is an activity intended to create customer desire for a product or service. Such a desire is created not just through advertising the product but also creating a favorable image of the company and product and ensuring the experiences customers get from the company to support that image. These results are achieved through well-conceived marketing campaigns. Marketing campaigns can take varied forms such as networking, viral marketing, relationship marketing, direct mail, online web or email marketing, brand building, promotional marketing such as free giveaways and discounts, and trade show participants, amongst numerous others.

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