Cosmetics sample packaging of your products is one of the best ways to get the attention of prospective clients.
Cosmetic sample packaging allows potential customers to know what the product is like before buying it in its full size. Seeing the cosmetic sample, people readily want to try the product. Cosmetic sample packaging is a very important part of a cosmetic marketing campaign. An attractive and handy package can add to the overall appeal of a product. With impressive marketing and sample services, you can compel the users to first try your product and then buy it once they are satisfied.
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ABA Packaging Corporation is a full service supplier of cosmetic components. From Glass bottles and Jars to Plastic Bottles, Jars and Tubes. We also now have a complete line of aluminum cans with 15mm and 20mm crimp neck as well as 1 " necks. We also carry of complete line of closures from Plastic caps to Crimp and Threaded pumps. In addition we offer custom decoration on all packages.
Entering the Cosmetic Business is possible if you understand how it works and you establish clear goals.
The Cosmetic Business is divided up into several general areas:
Please read along about the first steps in $keyword, or you can directly browse the information categories in the top menu.
These products can be produced for you by companies that specialize in one or several of these areas. If you want a line of products with your label on the package you have two potential directions: Private Label and Contract Filler.
If your quantities are really small, you might even want to consider making your own blends and filling your own bottles. It all depends on what quantity of each product you want and how "custom" the products need to be. Generally, if the quantity is small and you are willing to accept the product types and packaging that already exists - your choice would be a Private Label house. The Private Label company maintains a ready supply of components and finished goods. By using different variations and combinations, and applying your custom labeling or decoration, you can usually find a satisfactory "custom" look.
Once your quantity requirements get larger (several thousand per item) a Contract Filler might be a better choice. You become responsible for providing the packaging components, labels, etc., and the Filler makes the formula and fills your components. What you get is a truly custom product from formula to packaging, but a lot more depends on you.
In both cases, selling products under your name makes you legally responsible for the product in all areas including labeling (regulated by the FDA) and product claims. And the FDA has determined that your claims include not only what you say on the label but what you say in any brochures or other advertising material. You will also be the first one contacted if a consumer experiences any adverse reactions to your product. This means you should educate yourself about such things as stability, shelf life, and Product Liability Insurance.
CosmeticIndex.com has several resources that can provide orientation about cosmetic packaging exhibition. Check out Industry Resources and Trade Associations. ICMAD (Independent Cosmetic Manufacturers and Distributors) is the appropriate trade association for companies entering the industry. ICMAD can provide general guidance on regulations and government support and even has a Group Products Liability Policy for members.
Quantities: a few pieces up to several hundred of each product
What you need: almost nothing but money and an idea of the types of products you want.
Advantages: gets you into the business fast without large startup or inventory costs
Disadvantages: you are limited to the shades, products, and packaging carried by the supplier.
Quantities: usually 5000 pieces with the exception of shaded items which are usually 2000 pieces per shade.
What you need: packaging, artwork, displays and possibly consultants in marketing and product design.
Advantages: Custom made products from the ground up, and lower per piece cost.
Disadvantages: requires a large investment and support staff.
Alternative suggestions: If you don't have expertise in the Cosmetic Industry consider using consultants. Some can act as your marketing and product development staff. Some specialize in technical, formulation and regulatory issues. Some, called Full Service Development Companies can put together an entire line of products using their knowledge and experience, and will arrange for everything from formulation development to the final package.
Special note on Fragrances: To produce a custom fragrance in small quantities is a difficult task. You must first work with one of the essential oil houses who will blend the ingredients according to your guidelines. Then you must locate a filler who will do the rest of the steps necessary to bring the essential oils into a finished product like a perfume, cologne, etc.
Accessories and Displays: Accessories such as brushes, applicators, etc. as well as counter displays, tester displays, can be bought in both small and large quantities.
If you are thinking about starting your own cosmetics line, and would like to receive quotations for your ingredients, packaging, labels, etc, please browse the categories in the left menu and contact the companies in the appropriate category. This would be a starting point to learn about cosmetic packaging exhibition.
If you want to advertise your cosmetics company, you can sign up below, for free, and get a listing in one of our supplier categories. This way you will be able to find you when they search for "cosmetic packaging exhibition".