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Starting A Lipstick Brand

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Private Brand Concepts
PBC is your best partner if you want to become an serious International manufacturer and brand in Gel Nail Polish. PBC is one of the biggest and fastest growing European private label Gel nail polish manufacturer. All Gel nail polish colours are produced under European standard qualities. All processes operate with European custom build equipment and follows the highest European production standards. All professional projects, small or big are welcome and will be taken care seriously.
Oud-Eemnesserweg 5J
Phone: +31 35 737 04 57
United Beauty Products Ltd
United Beauty Products Ltd is a supplier of a range of cosmetic products targeted at both the professional and retail markets. The range encompasses:
United Kingdom
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European Lacquers LTD
European Lacquers offer high quality nail lacquer, nail polish remover and nail care, this can be purchased in private label, finished product and bulk for more information please contact us
basildon essex
United Kingdom
LadyGel is French manufacturing brand of Nail Gel Polish and Nail Gel Builder. Our products are made in France. We have more than 150 colors of gel polish. Contact us if you want become distributor or retailer.
Quickaction Global
We are a company called Quickaction Global. We Supply Nail Beauty Products such as; Acrylic Powders, Gel, Glow in the dark Powders, Dipping Powders, false eye lashes, nail art accessories, Nail Accessories, Face Shields. We deliver World Wide. We have very high quality Animal and Vagan free products. Affordable prices and fast delivery. Best Customer Service and Quality Assurance to all our Clients
United Kingdom
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lush looks
A group of seasoned cosmetic experts passionate and committed to drive excellence in the industry we combined quality with creativity to bring about a Universal Studio Arte in makeups. As our experience in handling the designs, production and business management of cosmetic products across the globe runs into a decade now, we see ourselves as the energy leaders spearheading the customers need.
new delhi
en Vogue Sculptured Nail Systems (Trapp)
The en Vogue brand was created for serious minded nail technicians who want to be on the cutting edge of technology and application of advanced techniques. It is our philosophy to manufacture advanced formulations to produce a comprehensive range of outstanding gel products. En Vogue
Senitive Nature LTD
Looking for a company to manufacture your existing formulas or help you develop new fragrance's line? We support our private label clients in finding the best manufacturers solutions to produce better quality for the less price.
United Kingdom
Luxuryy Cosmeticss LLP
Leading business house of Mumabi, India primarily engaged in trading of color cosmetics business. We have nail, eye and lips products with international manufacturer. Our strength is quality of product. We never compromise with ingredients. We have strong network channel and huge satisfied consumers. If you are looking for international quality products at affordable rate than EYLINA is for you.
glluga inc.
ohora launched in 2018 and has grown rapidly achieving increased annual sales from 5M$ to 100M$ in 2021, gaining 3 million unique customers online. Our product is semi-cured gel nails, a patented technology where 100% liquid real gel nails are cured at 60% and upon curing with a UV lamp, becomes identical to gel nails done in the salon. We sincerely believe that this will revolutionize the entire nail industry.
Korea, Republic of
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L'Marie Nail Lacquer
L Marie Nail Lacquer pronounced [el Muh-ree] is a new indie nail lacquer on the beauty block. Our lacquers are 10-FREE (non-toxic), rich in color, with a smooth application, long-lasting and chic. We offer a growing array of colors that are sure to inspire all. Our goal is to create colors that are as unique as the individuals that wear them.
Skokie, Illinois
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Higicol SA is a Portuguese company, with a excellent name in the sphere of cosmetics development and production for 26 years. We develop nail polish, eye, face and and lip makeup.
Baguim do Monte
Ojima Nails LLC
Ojima Nails offers quality gel nail polish and nail care products made with environmental awareness. Organic, 5-Free, HEMA Free, and Cruelty-Free. Born from a love of beautiful nail designs, Ojima Nails celebrates vibrant colors and artful design. Inspired by the uniqueness of each individual we challenge you to push past boundaries and discover your authenticity... then add a splash of color!
Hampton, Virginia
Owner and Manufacturer of the only Patented Gel Extensions System in the world. Our goal is to innovate and create everything Gel Extensions. We will strive to be the leader in this - the future of the nail care industry. If you are interested in private labeling the new standard that will surely take over the nail care industry in the next 5 years, please contact us to discuss further options.
Gilbert, Arizona
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LadyGel France
LadyGel is French manufacturing brand of Nail products: gel polish, builder gel. Our products are made in France. We have more than 150 colors of gel polish. Contact us if you want become distributor or retailer.
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Parlement Cosmetics
Our products have been sold in Turkish Market under the brand name.
Private Lab's
Private Lab's is the private label branch of Pronails, one of the leading European brands in nail, hand and foot care. Private Lab's is an independent company with its own staff and its own GMP certified production facilities. Our clients are fashion brands, hair dresser chains, beauty chains, retailers and high end wholesalers.
Thermitek Ltd
Established in 2011, Thermitek Ltd and Leeukopf Laboratories were initially created to service our own products, namely GIUP® GEL.IT.UP, GEL CREW™ and Gender Neutral, but due to our superior quality and consistency we now manufacture for some of the largest European companies. Your dedicated consultant will be able to answer all your questions to make the private label procedure easier for you. Contact us for a personal consultation on how you can create your own private label brand, which stock to choose, with guidance on colors, bottle options and all the important details to SUCCEED as a global brand!
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Venus Beauty System
Since 2003, Venus Beauty System has been a leading provider of colors DIP POWDER contract manufacturing, development, and packaging solutions. Venus Beauty System offers Dipping Powder contract manufacturing services worldwide. Our private label division offers a complete range of high quality Dipping products including private label cosmetics for make-up artists, salons, spas, estheticians, etc
garland, Texas
Pop of Colour
Pop of colour is a professional nail and lash bar. Our key motto is educating clients about their chosen treatment, nurturing natural nails or lashes . We are a quality oriented beauty service provider using only good grade products. Our therapists are qualified cosmetologists with international cruise ship work experience.
South Africa
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Imbalie Beauty is predominantly a franchisor who markets and distributes its own and independent health and beauty brands to its own distribution footprint of more than 150 mainly franchised and owned beauty salons, independent beauty salons and selected pharmacies. It has three main salon brands namely Placecol Skin Care Clinic, Dream Nails Beauty and Perfect 10 Nail & Body Studio.
South Africa
Young Nails
Young Nails Inc., is a professional nail care manufacturing company exporting to over 40 countries worldwide and distributing domestically to over 3000 stores. We
Anaheim, California
reign on me nails
We sell press on nails for an amazingly affordable price! There are many shapes, sizes, and colors to choose from! We also make customs sets too!
Chesterfield, Virginia
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Identity Nails
We are a dropshipping organization that supplies nail products and cosmetics globally. We are always looking to start new brands and fresh ideas and are willing to collaborate with anyone around the world.
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Crystyl Creations LLC
Our mission is to save natural nails from damage! Prizm Strong was created out of a dire need in the nail industry: the need for a product that strengthens nails, instantly repairs damaged nails and protects nails against damage. This new amazing product is not a polish, it is a nail treatment. Prizm Strong is a brand new product that you will want to get your hands on! Contact us for wholesale pricing.
Wayzata, Minnesota
Zhejiang Ushas Cometics Co.,Ltd
Zhejiang Ushas Cosmetics Co.,Ltd is a professional OEM/ODM factory of beauty cosmetics, integrated with R&D, manufacturing, distribution and service. Ushas specializes in the manufacturer and exporter of mid-to-high class lipstick, lip gloss, lip balm, lip liner, eye liner, eyebrow pencil, eyeshadow, blusher, powder, foundation cake, mascara, make-up sets, nail polish, nail polish remover and etc.
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We offer luxury acrylic nail dip powders, glitters, pigments and chameleon flakies. Ships from Los Angeles, CA.
Los angeles, California
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Modelones is professional nail gel company focus on the high-end market and mid-range market. all the color and ingredient are imported from Germany. and the product has high-recognizability
FRUITA, Colorado
Glossy Bossy
Glossy Bossy is a supplier of Nails and beauty products arranging from nail gel polish, nail decoration, nail brushes and much more.
South Africa
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Polystone Chemical GmbH
We manufacture in Germany light curing resins for fingernail cosmetics and pigments for Permanent Make-up in highest quality standards. We offer bulk and ready to sell finished products.
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Beauty for Britain's philosophy is to offer every customer the chance to experience qualitative, fashion forward cosmetics at extremely affordable prices. Beauty for Britain was founded in 2011. We are an up-and-coming business located in Sheffield, England. We specialize in online wholesale and retail of decorative cosmetics.
South Yorkshire
United Kingdom
LUMA nails
Owner salon beauty and product for nails Im looking for good product for my brand.
Prays nails products
I sale nail products like gel polishes, colored acrylic, and other nail essentials.
La, California
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Adesse Global Cosmetics, LLC
Adesse Global Cosmetics, LLC is a New York City based firm, specializing in the development of luxury beauty products for global consumers. Our signature brand; Adesse New York is a beautifully curated luxury line of organic infused nail lacquer; inspired by all things beautiful in New York.
New York, New York
member of
Click any supplier to ask for quotations:

Private Brand Concepts
Baarn, Netherlands

FRUITA, Colorado

LUMA nails
Radom, Poland

reign on me nails
Chesterfield, Virginia

Prays nails products
La, California

Glossy Bossy
Pietermaritzburg, South Africa

Polystone Chemical GmbH
Blieskastel, Germany

Mauguio, France

Luxuryy Cosmeticss LLP
Mumbai, India

Gilbert, Arizona

Thermitek Ltd
Sofia, Bulgaria

Entering the Cosmetic Business is possible if you understand how it works and you establish clear goals.

The Cosmetic Business is divided up into several general areas:

  • Color Cosmetics or Make up,
  • Treatment or Skin Care,
  • Fragrance and
  • Health and Beauty Aids, or HBA ,a broad area that includes everything from shampoo to foot products.
Please read along about the first steps in starting a lipstick brand, or you can directly browse the information categories in the left menu.

These products can be produced for you by companies that specialize in one or several of these areas. If you want a line of products with your label on the package you have two potential directions:

Private Label and Contract Filler. If your quantities are really small, you might even want to consider making your own blends and filling your own bottles. It all depends on what quantity of each product you want and how "custom" the products need to be. Generally, if the quantity is small and you are willing to accept the product types and packaging that already exists - your choice would be a Private Label house. The Private Label company maintains a ready supply of components and finished goods. By using different variations and combinations, and applying your custom labeling or decoration, you can usually find a satisfactory "custom" look.

Once your quantity requirements get larger (several thousand per item) a Contract Filler might be a better choice. You become responsible for providing the packaging components, labels, etc., and the Filler makes the formula and fills your components. What you get is a truly custom product from formula to packaging, but a lot more depends on you.

In both cases, selling products under your name makes you legally responsible for the product in all areas including labeling (regulated by the FDA) and product claims. And the FDA has determined that your claims include not only what you say on the label but what you say in any brochures or other advertising material. You will also be the first one contacted if a consumer experiences any adverse reactions to your product. This means you should educate yourself about such things as stability, shelf life, and Product Liability Insurance. has several resources that can provide orientation about starting a lipstick brand. Check out Industry Resources and Trade Associations. ICMAD (Independent Cosmetic Manufacturers and Distributors) is the appropriate trade association for companies entering the industry. ICMAD can provide general guidance on regulations and government support and even has a Group Products Liability Policy for members.

Private Label: Getting finished products made with your label in small quantities.

Ideal for

  • Beauty Salons
  • Boutiques
  • Single Stores

Quantities: a few pieces up to several hundred of each product
What you need: almost nothing but money and an idea of the types of products you want.
Advantages: gets you into the business fast without large startup or inventory costs
Disadvantages: you are limited to the shades, products, and packaging carried by the supplier.

Contract Filling: Getting products made with your label in larger quantities.

Ideal for

  • Chain Stores
  • Companies that want to develop a single product or a single line of products for wide distribution

Quantities: usually 5000 pieces with the exception of shaded items which are usually 2000 pieces per shade.
What you need: packaging, artwork, displays and possibly consultants in marketing and product design.
Advantages: Custom made products from the ground up, and lower per piece cost.
Disadvantages: requires a large investment and support staff.

Alternative suggestions: If you don't have expertise in the Cosmetic Industry consider using consultants. Some can act as your marketing and product development staff. Some specialize in technical, formulation and regulatory issues. Some, called Full Service Development Companies can put together an entire line of products using their knowledge and experience, and will arrange for everything from formulation development to the final package.

Special note on Fragrances: To produce a custom fragrance in small quantities is a difficult task. You must first work with one of the essential oil houses who will blend the ingredients according to your guidelines. Then you must locate a filler who will do the rest of the steps necessary to bring the essential oils into a finished product like a perfume, cologne, etc.

Accessories & Displays: Accessories such as brushes, applicators, etc. as well as counter displays, tester displays, can be bought in both small and large quantities.

If you are thinking about starting your own cosmetics line, and would like to receive quotations for your ingredients, packaging, labels, etc, please browse the categories in the left menu and contact the companies in the appropriate category. This would be a starting point to learn about starting a lipstick brand.

If you want to advertise your cosmetics company, you can sign up below, for free, and get a listing in one of our supplier categories. This way you will be able to find you when they search for "starting a lipstick brand".

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