Cosmetic Marketing

Marketing professionals with innovative strategies that will help you promote and create your cosmetic brand.

Cosmetic marketing and advertising is an activity intended to create customer desire for a product or service. Such a desire is created not just through advertising the product but also creating a favorable image of the company and product and ensuring the experiences customers get from the company to support that image. These results are achieved through well-conceived marketing campaigns. Marketing campaigns can take varied forms such as networking, viral marketing, relationship marketing, direct mail, online web or email marketing, brand building, promotional marketing such as free giveaways and discounts, and trade show participants, amongst numerous others.

Listing Company Image

Whiteboard, Explainer, 2D animation video, product videos, Marketing videos, Video Production. cosmetic product marketing videos, Tanning product videos, Funny videos, Social media marketing videos, TV commercial videos.

location_on Loveland, United States
Company Image

Alison is a professional English to French translator and copywriter specializing in cosmetics and beauty. All types of material.

location_on Bastogne, Belgium
Company Image

Blushup helps beauty retailers fill their empty seats through an online platform where women can discover and book in-store beauty services. We help beauty retailers market their beauty counters and promote beauty events.

location_on New York, United States
Listing Company Image

We're a production company that produces photography and video branding, advertising and promotional solutions for companies looking for a competitive edge. Cosmetics is product quality. Has to be. But sales and perception of cosmetics hinges on how wholesale and consumer customers perceive the brand. Successful branding is an art in itself. Phillip Wong Productions produces.

location_on New York, United States
Company Image

Storied Senses is a fragrance consultancy specializing in product & brand development, including creative storytelling, brand positioning & identity, olfactive evaluation & guidance & trend curation. We interpret the aesthetic, positioning & target customer, translating into original fragrance ideas, from brand to bottle.

location_on New York, United States
Company Image

Cling Beauty & Lifestyle consulting offers decades of knowledge to businesses in the beauty, personal care and CPG manufacturing industries. With experience ranging from start-ups and boutiques to big box retailers, we bring a global network, integrity, passion and grit to each customer's journey. We partner with our clients closely to manifest their thoughts and ideas into reality and revenue.

location_on JERSEY CITY, United States

Making Cosmetic brands better, stronger science, smarter story. Turnkey product launch/relaunch. Formulation, test & regs, marketing, distribution, national and international reach.

location_on Salt Lake City, United States
Company Image

We create: Targeted Advertising, Pithy, yet highly effective, Marketing Campaigns, Concept-to-delivery Creative Services.

location_on Toronto, Canada
Company Image

Get Free Consultation with Cosmetic Marketing Expert. Whether you are starting up or have an established brand, we'll help take your business to the next level and achieve the goals that may now feel out of reach. We take the time to get to know our clients and understand their brand so that we can carefully guide their journey. We have years' experience in cosmetics. Let's get started!

location_on Bronx, United States
Company Image

Trailblazer Promotions. Since 1988 Helping companies look great with the best in Branded logo products. Our experienced marketing team helps the beauty and cosmetic industry with effective advertising specialties including, logo apparel, bags=cosmetic-toiletry cases, mirrors, brushes, combs, lipstick shape USB drives.custom shapes to replicate your brand, trade show handouts, table banners, chairs, lanyards...

location_on Mill Valley, United States
Company Image

At Nutritional Products International, our goal is to provide domestic and international product manufacturers with the sales, marketing, and product distribution services required to be successful in the world's largest market -- The United States.

location_on Boca Raton, United States
Company Image

FACTIC is best-of-breed video solution that creates content to help Beauty Brands excel in their communication. We provide algorithmic-supported content to put your videos higher in rank and make them stand longer in social media. FACTIC excels in fashion and beauty videos. We cover it all, from model management to video distribution and our services are World Wide.

location_on Pristina, Albania

I'm a freelance producer and motion graphics designer specializing in website videos and trade show videos and DRTV. Video Portfolio:

location_on hialeah, United States
Company Image

Motives garners plenty of attention from those in the know. Take a look at what the media is saying about this award-winning beauty line. Today, Motives includes an extraordinary team of product managers, content writers, beauty bloggers, photographers,models and Beauty Advisors—spanning more than seven countries!

location_on Greenbelt, MD, United States
Company Image

Looking for a company to manufacture your existing formulas in skin care or help you develop new products line? Sensitive Nature LTD specializes in the distributing of cosmetics from East Europe in the UK. We also support our private label clients in finding the best manufacturers solutions to produce better quality for the less price. Product's range: Creams, Lotions,SPF, Nail Polish Products , Organic.

location_on London, United Kingdom
Company Image

Lalami Group is a very professional and powerful cross-border brand management company in China. We are strong in brand build up and distribution channel management including online and offline channels. As the sole agent of more than 10 foreign brands in China,(such as Spain, Poland, Japan and the South Korea),we have helped these brands achieve great success in China.

location_on guangzhou, China

Entering the Cosmetic Business is possible if you understand how it works and you establish clear goals.

The Cosmetic Business is divided up into several general areas:

Please read along about the first steps in $keyword, or you can directly browse the information categories in the top menu.

These products can be produced for you by companies that specialize in one or several of these areas. If you want a line of products with your label on the package you have two potential directions: Private Label and Contract Filler.

If your quantities are really small, you might even want to consider making your own blends and filling your own bottles. It all depends on what quantity of each product you want and how "custom" the products need to be. Generally, if the quantity is small and you are willing to accept the product types and packaging that already exists - your choice would be a Private Label house. The Private Label company maintains a ready supply of components and finished goods. By using different variations and combinations, and applying your custom labeling or decoration, you can usually find a satisfactory "custom" look.

Once your quantity requirements get larger (several thousand per item) a Contract Filler might be a better choice. You become responsible for providing the packaging components, labels, etc., and the Filler makes the formula and fills your components. What you get is a truly custom product from formula to packaging, but a lot more depends on you.

In both cases, selling products under your name makes you legally responsible for the product in all areas including labeling (regulated by the FDA) and product claims. And the FDA has determined that your claims include not only what you say on the label but what you say in any brochures or other advertising material. You will also be the first one contacted if a consumer experiences any adverse reactions to your product. This means you should educate yourself about such things as stability, shelf life, and Product Liability Insurance. has several resources that can provide orientation about marketing for cosmetics. Check out Industry Resources and Trade Associations. ICMAD (Independent Cosmetic Manufacturers and Distributors) is the appropriate trade association for companies entering the industry. ICMAD can provide general guidance on regulations and government support and even has a Group Products Liability Policy for members.

Private Label: Getting finished products made with your label in small quantities.

Ideal for

Quantities: a few pieces up to several hundred of each product
What you need: almost nothing but money and an idea of the types of products you want.
Advantages: gets you into the business fast without large startup or inventory costs
Disadvantages: you are limited to the shades, products, and packaging carried by the supplier.

Contract Filling: Getting products made with your label in larger quantities.

Ideal for

Quantities: usually 5000 pieces with the exception of shaded items which are usually 2000 pieces per shade.
What you need: packaging, artwork, displays and possibly consultants in marketing and product design.
Advantages: Custom made products from the ground up, and lower per piece cost.
Disadvantages: requires a large investment and support staff.
Alternative suggestions: If you don't have expertise in the Cosmetic Industry consider using consultants. Some can act as your marketing and product development staff. Some specialize in technical, formulation and regulatory issues. Some, called Full Service Development Companies can put together an entire line of products using their knowledge and experience, and will arrange for everything from formulation development to the final package.
Special note on Fragrances: To produce a custom fragrance in small quantities is a difficult task. You must first work with one of the essential oil houses who will blend the ingredients according to your guidelines. Then you must locate a filler who will do the rest of the steps necessary to bring the essential oils into a finished product like a perfume, cologne, etc.
Accessories and Displays: Accessories such as brushes, applicators, etc. as well as counter displays, tester displays, can be bought in both small and large quantities.

If you are thinking about starting your own cosmetics line, and would like to receive quotations for your ingredients, packaging, labels, etc, please browse the categories in the left menu and contact the companies in the appropriate category. This would be a starting point to learn about marketing for cosmetics.

If you want to advertise your cosmetics company, you can sign up below, for free, and get a listing in one of our supplier categories. This way you will be able to find you when they search for "marketing for cosmetics".